| Frequently Asked Questions |
What is Gas Pump Topper Advertising? We place full-color ads in attractive frames and prominently display them on the top of gas pumps at high-traffic gas stations and convenience stores. Advertisers can choose which locations to place their ads. What is Indoor Advertising? We place full-color ads in attractive designer frames and prominently display them in high-traffic public areas and in the restrooms of sports bars, restaurants, marinas, theatres, retail malls, nightclubs, health clubs, and office buildings. Advertisers can choose which locations their ads will be placed as well as the duration and size of the ad that will carry their message. Is ambient advertising right for my company? If you want a captive audience, then the answer is "YES". Eye Spy Advertising catches your audience at the rare time each day when they're literally craving for something to read. Whether at the gas pump, in the restroom, or at a restaurant or diner, people are captive for at least 3-20 minutes. They cannot change the channel, turn the page, or tune out the message being presented to them. Your ad receives their undivided attention, allowing you to capitalize on longer impression times by using large blocks of text with colorful graphics to describe in detail the features and benefits of your products and services in an informative and often entertaining way, thus enabling a higher rate of retention. Can Eye Spy Advertising target my specific market? Yes! Each Eye Spy Advertising location is carefully selected. The variety of locations to choose from gives you the ability to target your message by demographic, geographic, or gender profiles. This enables you to reach the people you want: men or women of specific ages, who live, work, and play in your area, and want or need your products and services. Because Eye Spy Advertising delivers your exact demographics, you can spend less money and still hit a higher percentage of your desired target market. Essentially, you save advertising dollars by eliminating the waste associated with the "shot-gun" approach to advertising through radio, TV, newspapers, and other printed media. Does it work? People will literally be lining up to read your ads. This could be an advertising first! With the combination of longer impression times, a higher rate of retention by a captive audience, and the ability to target your specific market, Eye Spy Advertising is the lowest-cost and most effective way to improve your name recognition and top-of-mind awareness and is an excellent complement to any current advertising campaign. |